Warehouse 421

WHAT 

We worked alongside one of the most impact-driven art institutions in the UAE just before its five year anniversary to celebrate how far they’ve come and look boldly into the future.

THE WORK

To get there, we designed a series of virtual workshops over the course of two months to help the core team and key stakeholders, including the foundation that oversees arts, heritage, and culture in Abu Dhabi, explore big questions and define purpose, values, and positioning. Our output was a brand and culture book. See below for a few of the pages.

THE IMPACT

Warehouse421 launched a series of videos on social media that announced their new strategy and will use this book as their decision-making guide for the next five years.