Cartier Women’s Initiative

WHAT

In collaboration with the German creative agency, Create Meaning, we wrote, edited, and produced a two-minute institutional video that captured the why behind Cartier Women’s Initiative’s work.

THE WORK

Alongside Cartier Women’s Initiative’s leadership team, Proud Humans and Create Meaning designed a one-day workshop that would invite key stakeholders to the table to discuss their purpose and core messaging.

THE IMPACT

Cartier would unveil this video at their 2021 Awards Ceremony — a two-day event that would showcase and celebrate female entrepreneurs all over the world. Tens of thousands of people attended, and this video created hype around the company’s new mission, website, and brand, while giving a sneak a peak into their new brand strategy.